Hello! I’m a merchant at heart with a passion for helping brands achieve sustainable growth through innovation, strategy, and design.

As the first employee of two successful startups, I am grateful to have played a key role in scaling both of these businesses to millions of dollars in annual revenue. My positions within the wholesale and retail industries have included COO, VP of Sales & Marketing, Director of Merchandising, Head Buyer, and Graphic Designer. Being able to learn from so many brilliant innovators and creative thinkers in each of these roles has been an incredible privilege. For the love of curios big and small, it is now an honor of mine to help support small businesses to reach their highest potential. 

Deep roots in family-owned product and retail businesses.

Both sides of my family are rooted in longstanding small businesses in Western Massachusetts. My maternal grandparents owned a beloved florist and gift shop for over 20 years. Some of my fondest memories are of their magical Christmas shop and hearing stories of my grandmother exploring the aisles of the New York Gift Show.

On my father’s side, many family members proudly ran a tabletop and silversmith business for over 100 years. Growing up in the business, I was inspired by the entire process—from designing and manufacturing to selling gifts in showrooms and at the Atlanta Gift Show.

I’m passionate about supporting small businesses like yours. Let’s team up to build smarter systems, better strategies, and sustainable growth for your brand.