Portfolio

Scout Curated Wears

Opportunity: Play key role as first employee in building a successful and profitable brand in the gift industry with a meaningful women’s give-back initiative. Develop strategic retail partnerships, boost brand awareness, streamline operations and nurture strong rep relationships.

  • Strategic sales planning for independents & key accounts (US & CA)

  • Omnichannel sales strategy and execution including B2B, B2C, Amazon and Faire

  • Sales rep and showroom management & design

  • Website and newsletter design and strategy

  • Team management & development

  • IT/technology and system integrations including ERP and sales platforms

  • Product line strategy and package design

  • Catalog and POP (point-of-purchase) design

Ananda Khalsa Jewelry

Opportunity: Develop and expand multichannel sales strategy. Establish and refine newsletter platform and strategy. Implement a new in-store POS system to streamline customer management.

  • Strategic growth planning

  • Omnichannel strategy and execution

  • Website and newsletter design and strategy

  • In-store POS implementation

  • Catalog design

  • VIP program for retail customers

Puma

Opportunity: Work for a large global corporation as the Senior Apparel Product Line Manager. Gain experience working cross functionally and managing multiple apparel collections sold through multiple channels (USA). Create and document processes for merchandising department.

  • Apparel product line management and strategy

  • Develop and implement Creative Briefs with NA Design Team to create a profitable and cohesive assortment for the US market

  • Pitch new product lines and targeted assortments at Puma NA Sales meetings and to major key accounts

Karmaloop

Opportunity: As first employee build pioneering online streetwear community of style. Create systems for operations, customer and inventory management. Establish and manage the merchandising department including developing departmental systems and training manuals.

  • Played a key role in shaping the brand voice and led the creative direction for merchandising, website design, and marketing initiatives

  • Determined selection of product from negotiation through receipt of inventory for 50+ brands

  • Worked with developer and graphic designers to custom build website and inventory management system

Prosperity Candle

Opportunity: Collaborate with a company that has a wonderful mission supporting women refugees with living wage employment and new beginnings.

  • Retail website redesign in Shopify

  • Website audit to increase conversion

Kestrel

Opportunity: Identify opportunities for a new brick-and-mortar store in Northampton, MA. Develop a strategic plan, e-commerce strategy, newsletters, and in-store POS system.

  • Business planning

  • New website design

  • Newsletter design and strategy

  • In store POS implementation